Market Insights for the Internet of Things (IoT) in France

Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, or chemicals to create a valuable entity that drives profitable activity; so must data be broken down, analysed for it to have value.
— Clive Humby, Mathematician and architect of Tesco’s Clubcard, 2006.


What does Internet of Things (IoT) mean?

The Internet of Things (IoT) is:

  • Computing concept describing a future where every day physical objects will be connected to the Internet and be able to identify themselves to other devices.
  • Closely identified with RFID (Radio-Frequency Identification) as the method of communication, although it also may include other sensor technologies, wireless technologies or QR codes.

RFID (Radio Frequency Identification)

  • Automatic identification technology
  • Uses radio-frequency electromagnetic fields to identify objects carrying tags when they come close to a reader.
  • It cannot be reduced to one technology.

The importance of the IoT

  • An object that can represent itself digitally becomes something greater than the object by itself.
  • The object relates to everyone, but is now connected to surrounding objects and database data.
  • When many objects act in unison, they are known as having “ambient intelligence.”

High-level data flow in IoT Solutions. Source: C. Perera et al.: Survey on IoT From Industrial Market Perspective, VOLUME 2, 2014


An overview of IoT in 2016

  • A shift from hype to reality.
  • 2015 – most people only heard about IoT in the media or consumed some marketing blogs.
  • 206 – consumers and enterprises went out and started their own IoT endeavours or bought their own IoT devices.
  • Consumer IoT and enterprise IoT enjoyed record uptake and major setbacks.

What to expect in 2017

  • War for IoT platform leadership.
  • Large IoT platform providers are gearing up for the war for IoT (platform) leadership.
  • NB-IoT will finally be introduced in 2017.
  • AR/VR becoming mainstream. IoT Platform providers PTC (Vuforia) and Microsoft (Hololens) have already showcased a vast range of Augmented Reality / Virtual Reality use cases.


IoT key figures in France: a market growing quickly



  • 69% of the French people know how to use connected objects (Source: Gartner)
  • 68% of the French people have the intention to buy a connected object, as follows: 59% for Car Equipment, 56% for House Equipment, 52% for Multimedia purpose, while 47 % of them will buy it to monitor their Health
  • 43% are curious, 27% are dubious, 11% fearful, 9% are refractory, and only 10% feel enthusiastic about the IoT.
  • 89% of the respondents -> “connected objects can render interesting services” and 83% say that connected objects “will be permanently anchored in our daily lives”
  • They can be perceived as a danger to health (69% of respondents) or a factor of some intrusion into privacy (76%).
  • The potential of the health market is unlimited.
  • From 2015 to 2020, 2 milliards connected objects would be sold in France (Source: GFK)



*Cover photo: Bitcoin News

by Fashionista in Paris

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