H&M Christmas Ad directed by Wes Anderson, with Adrien Brody. A masterpiece.

Well, we all know the mass-market retailer H&M, and for sure you have seen The Grand Budapest Hotel by Wes Anderson. This time, Wes Anderson is delivering a TV ad for H&M, entitled Come Together, in a sligthly particular Christmas note. I will not speak about the greatesness of Adrien Brody. His presence speaks for himself.

So let me tell you a little bit about the Ad:

We are on a train, the “H&M Winter Express” on the 24th of December – the time we all want to be with our closest ones. Adrien Brody is the conductor, doing his work and tearing a page off his calendar, bringing us up to 25th of December. He makes an announcement to the passengers. Here we see different  cross-sections of people eager to be home for Christmas. They are shown to us in their separate little compartments, in the classic Anderson dolls-house style, where we get to see the H&M capsule-collection for Christmas 2016. Each of them wears a different outfit, that goes along with their personalities, having also prepared a Christmas gift for their dearest, which for one is simply a dog. One is showing a keen interest for Agatha Christie.

Bad weather means they won’t be home for Christmas, having a 11 and a half hour delay. So, they make an attempt to replicate Christmas in the dining car, especially for the little kid on board: the “unaccompanied minor”, a genius setting including the big eyes of the child, and his great style for fashion, wearing his pijama with a blazer on top. A true Fashion Addict I would say.

But the central piece of the mini-movie it’s a glorious single shot of the empty corridor which grows mysteriously dark as the train goes into a tunnel and lightens as it comes out again. In my opinion, it suggests the time passed being far from the loved ones, missing the important things in live. After 19 minutes passed by, the same corridor changes into a catwalk, where we see the “models” wearing the Christmas capsule-collection.

“The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance,” said Pernilla Wohlfahrt, H&M’s head of design and creative director. “It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones.”

“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug,” Brody said.


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Alina Blaga

Fashion | Marketing | Personal Shopping

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