An incursion into Clarins Beauty Universe

It’s been more than a year now since I’ve started using Clarins products and I can tell you I am a BIG fan of all the products they produce. I was very happy when I had to make a project for my MBA about Clarins, because I got to really know the brand and to understand their vision of beauty and their dedication regarding their clients. I will come back with an article where I will fully describe all the products I am using from Clarins, but right now, I want to present to you a little bit about Clarins universe.

About Clarins Universe

  • Founded in 1954 by a masseur called Jacques Courtin-Clarins.
  • French luxury cosmetics company, manufacturing worldwide prestige skincare, cosmetics and fragrances.

“Beauty has become an important element in a woman’s psychological make-up.”
— Courtin-Clarins —

Clarins_history

Clarins Timeline

Clarins_Albizia_extract

Clarins_Albizia

Clarins mission

  • to invent products for every beauty need and desire
  • products made exclusively from plant extracts to give both women and men the best Nature has to offer
  • environmentally friendly (reduced greenhouse gas emissions in the laboratory)

 

 

 

 

Clarins_flowersClarins reveals itself in the mind of its customers with the following statements:

  • State-of-the-art skin care solutions
  • Luxurious beauty product range with typical French cosmetics’ style (i.e. unique rosy scents, sophisticated colors and designs)
  • Reasonable price range (≥€30 up to roughly €500) compared to other premium beauty brands such as Dior, Chanel, Lancôme, etc

Women from 20 up to 70 years of age use Clarins products to:

  • Improve and enhance their skin condition
  • Look sexier, more confident and sophisticated with French beauty style
  • Save time preparing themselves for work or other occasions (as the products are easy to apply and last for all day long)

Clarins beauty products range can be symbolized as a woman who is:

Clarins_Woman_Target

Clarins – Typology of Women Customer

Clarins Product range:

Clarins_Product_Range

Clarins Product Range

 


by Fashionista in Paris


 

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Fashionista in Paris

Fashion | Marketing | Personal Shopping

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